Search Engine Optimization
Are you unhappy with the conversion rate of your Web site?
Our primary specialty is SEO, though we also offer;
The key to developing a winning Search Engine Optimization game plan is developing a tried and true step by step process for obtaining the highest possible rankings in the top search engines like Google , Yahoo and MSN. The following is an outline of a search engine optimization process that gets high caliber results every single time that it is implemented for our clients.
Keyword Research – The first step in this process is to create a robust portfolio of relevant keywords and key word phrases that are being searched for regularly by potential customers and target audiences. We begin by taking your own input on what means the most to you in regards to keywords, and then we take the time to significantly expand this list by cross checking your suggestions with what search engines are telling us about actual keyword searches. By combining your feedback with information from search engine databases we are able to target the most appropriate keywords and keyword phrases, which are the ones that will actually deliver the results that you are looking for.
Competitor Analysis – The next step in the process is for us to see what your top competitors are doing when it comes to search engine optimization. We look at their links, where their links are coming from, and what keywords they have decided to optimize for their websites. This will give us a significant edge over your competitors, because we can get results for your website by seeing what they are doing. We can create this edge by improving on those strategies, moving your website above the websites of your competitors in search engine results.
Search Strategy Development – After carefully analyzing your competitors, we can develop a search strategy that will improve your search engine visibility overall. We will take the time to lay out a comprehensive step by step plan for what needs to occur in order to achieve high caliber results for your chosen keywords.
Link Building Campaign – An important part of getting your website to rank well in search engine results is to build links coming from other websites. We will take the time to recruit links directly to your website from various sources all over the internet. We will submit your website to the most appropriate web directory categories. Then we will identify additional niche websites and directories that we can submit your website to, including both local directories and industry specific websites as well. Additional links will be obtained through online press releases, article submission marketing and other sources. Link building is a long term, on going process that must be done in a continual way if you want to stay ahead of the competition.
Monitoring and Adjusting – Every single month we will provide ranking reports that are designed to track the current status of your website in the top search engines. We will personally monitor your website traffic, paying particular attention to where the traffic is coming from as well as what keywords are being used by people in order to find your website. We will analyze which keywords are being used most effectively when it comes to generating sales and leads, and we will take the time to adjust our own search engine optimization techniques and tactics in order to focus on the keywords that are being the most productive.
This SEO strategy is a long term, powerful ongoing strategy that is designed to provide results, and maintain those high quality results for the entire length of time that you work with us.